Information Collection

Mississippi Aquarium collects all sorts of information when you use Mississippi Aquarium’s website, products and services.  Some examples are listed below:

• When you register for an account on Mississippi Aquarium’s website, we may ask for your name, email address, mailing address, phone number, birth date, gender, and zip code. Once you register with Mississippi Aquarium and sign into our services, you are not anonymous to us.
• When you make a purchase or donation, we collect information about the transaction, such as payment information.
• When you fill out a request form (ex: for a wedding, birthday, group event, field trip, or speaker request), we collect information like your name, email address, city, state, phone number and other information that we request through the form.
• We collect information about you when you enter a Mississippi Aquarium promotion or sweepstakes.
• When collect information that you email to us, including your email address and message content.
• Mississippi Aquarium automatically receives and records information on our server logs from your browser, which may include your IP address, browser type, location or time zone, connection speed, msaquarium.org cookie information (discussed below), the page you requested and other navigation information
• Mississippi Aquarium may collect data from our partners about you and your activities.  For example, one of our business partners could tell us about a purchase you made.  We require our business partner to have lawful rights to provide us with any information.

Information use

Mississippi Aquarium uses the information we obtain for a variety of purposes.  Some examples of these uses are listed below:

• We use the information to provide you with Mississippi Aquarium products and services, such as to maintain your account, provide you with aquarium tickets and memberships, and fulfill and manage your orders.
• We may use the information to customize the advertising and content you see.
• We use the information to send you marketing communications, such as information about specials and new products (unless you opt-out of such communications)
• We use the information to improve our existing products and services and to develop new products and services.
• We use the information to respond to you when you contact us
• We use the information to let you know about our policies and terms.
• We use the information to verify accounts, monitor activity on our website, combat harmful conduct and maintain the integrity of our website and property. For example, we may use information we have to investigate suspicious activity or violations of our terms or policies.
• We use the information to fulfill any other purposes for which you provide it.

Information sharing and disclosure

Mississippi Aquarium will not sell or rent your personally identifiable information to anyone.
Mississippi Aquarium may share your information with others in the following ways:

• When we have your consent to share the information.
• We share your information with service providers, suppliers and others who we use to support our business and to help us provide our products and services (Unless we tell you differently, these providers do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us.).
• We share your information when it is necessary in order to fulfill the purpose for which you provide it.
• We share your information when believe it is necessary in order to comply with or respond to a subpoena, court order or other legal request.
• We may share your information if we transfer ownership or control of the aquarium to someone else.
• We may share your information if we believe it is necessary to detect, prevent or address fraud, unauthorized use of the website, violations of our terms or policies, or other harmful or illegal activity, or to protect us, you or others.

cookies and web beacons

• Mississippi Aquarium may set and access Mississippi Aquarium cookies on your computer.  Cookies are small text files containing a string of characters that can be placed on your computer or other device that uniquely identifies your device.
• Mississippi Aquarium allows other companies that are presenting advertisements on some of our pages to set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Mississippi Aquarium cookies.
• Mississippi Aquarium uses web beacons to access our cookies within and outside our network of web sites and in connection with Mississippi Aquarium products and services.  Web beacons are small electronic files that permit us, for example, to count users who have visited our pages or opened an email and for other related website statistics.

Non-personal information

• Mississippi Aquarium may use and share, without any sort of restrictions, aggregated data and other information that cannot be used to personally identify you.

Links to other sites

• Some parts of our website include links to third-party platforms (such as social media platforms and third-party websites).  If you navigate to these platforms, you are subject to their privacy policies.  We are not responsible for the privacy practices of third-party platforms.

security

• Your Mississippi Aquarium Account Information is password protected for your privacy and security.
• In certain areas Mississippi Aquarium uses industry standard SSL encryption to protect data transmissions.
• The safety and security of your information also depends on you. If you have registered for a Mississippi Aquarium account, you are responsible for keeping the password confidential. We ask you not to share your password with anyone.
• Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our website.

Account information

• If you would at any time like to review or change the information in your account or terminate your account, please contact us.  Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files for backup purposes, to prevent fraud, to troubleshoot problems, to assist with any investigations or to comply with legal requirements.

opting out of marketing communications

• You may unsubscribe from our marketing emails at any time by clicking on the unsubscribe link in our emails or by making a request by contacting us using the details provided below. If you opt-out of marketing emails, we may still send you service-related emails that are necessary for the administration and use of your account.

tracking technologies

• You can set most web browsers to refuse all or some browser cookies, or to alert you when cookies are being sent.  If you disable or refuse cookies, please note that some parts of our website may then be inaccessible or not function properly.

changes to this privacy policy

• Mississippi Aquarium may amend this policy from time to time.  If we do, we will notify you by email or by posting an announcement on our homepage.  However, you are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes.
• The date the privacy policy was last revised is identified at the top of the page.