Public Relations and Communications Manager
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Position Description

Position Title: Public Relations and Communications Manager

Department: Sales and Marketing

Classification: Exempt

Direct Report: Vice President of Sales and Marketing

Position Summary

The Public Relations and Communications Manager contributes to the success of Mississippi Aquarium and its financial sustainability by increasing awareness of the Aquarium by creating and maintain a positive public image. This position will design and implement internal and external communication strategies. Ultimately, this position will promote and maintain a positive public image for the Aquarium.


  • Share a passion for the mission of Mississippi Aquarium
  • Embrace a spirit of conservation and education and strive to be a good steward of the community
  • Enjoy working in a team environment and collaborating with team members from all departments
  • Creatively develop unique, effective PR and communications strategies

Position Attributes

  • Consistently looking forward, focused, ready to listen
  • A heart for service, always willing to provide support to fellow team members
  • Make important and tough decisions with resilience and grace
  • Communicate a strategy well, oversee execution, and celebrate results
  • Highly organized self-starter maintaining high standards
  • Have an awareness and interest in the conservation of aquatic environments and their inhabitants
  • Innovative, creative thinker; not afraid to propose something new and inspire others to do the same
  • Proactive in finding solutions, productive, and efficient


  • Bachelor’s degree, preferably in marketing or communications
  • Minimum 5 years of experience in event public relations or communications
  • Exceptional organization skills
  • Attention to detail with strong verbal, writing and editing skills
  • Ability to perform work accurately and thoroughly
  • Ability to effectively build relationships with clients and colleagues
  • Ability to effectively present information publicly
  • Ability to accept responsibility and account for his/her actions
  • Flexible work schedule including weekends, evenings and holidays
  • Ability to travel
  • Ability to maintain a high level of professionalism, standards, integrity and confidentiality
  • Proficiency with Microsoft Office products and customer management software

Essential functions of this job described may be subject to change at any time due to reasonable accommodation or other reasons. 


  • Direct the public relations image of the facility. Establish and maintain relationships with media, industry influencers and key community and strategic partners
  • Develop an integrated communications plan for the Aquarium including content strategy for policy, education, conservation and animal care
  • Work closely with internal teams including marketing, sales, guest experience, education, research and animal care to ensure language is consistent, positive, appropriate, disseminated broadly and framed effectively
  • Draft, update, and implement all crisis communications plans, activities, ensuring prompt and effective crisis communications always
  • Plan and manage the public relations and internal communications programs designed to create and maintain a favorable public image of the Aquarium
  • Manage and maintain the Aquarium’s public image and identity, which includes brand management and effective, appropriate communication
  • Maintain the Aquarium’s PR and community event calendar. Work with multiple departments to ensure we are represented at events that best serve the mission of the Aquarium, our outreach and sales strategies
  • Conduct event meetings with internal teams regularly to discuss PR, community event and sales opportunities, check schedule availability and review the calendar
  • Operate with a conscious commitment to maximum exposure for the Aquarium and its events, through the most effective means possible. Analyze and disseminate event data to determine participation benefit. Track and influence media coverage
  • Remain current on industry trends
  • Seek public relations and media opportunities to properly promote the mission of the Aquarium. Assign opportunities appropriately
  • Work to ensure all PR and earned media are aligned and integrated with consistent message and voice
  • Provide communication support for other departments to ensure messaging needs are met and consistent

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Team Requirements

  • Safety and Security - All Team Members are required to adhere to all Mississippi Aquarium safety and security standards.
  • Attendance & Appearance - To maximize the guest’s experience, all Team Members are required to adhere to Mississippi Aquarium standard operating procedures regarding attendance and dress code policies as it relates to individual job functionality.
  • Sales & Guest Services - Our forward-thinking business model requires listening and understanding the needs of our guests both internal and external.  To that end, we must always be focused on the guest experience which is the key driver for return guest visitation and increased sales.
  • Team Partnership - All Team Members are focused on supporting each other to complete the guest experience.  Therefore, supporting, facilitating, and participating in activities that promote team effectiveness is vital to our Organization.

Physical Demands & Work Environment

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.  The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the
duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually moderate.