Marketing Manager, Media and Promotions

resume@msaquarium.org
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Position Description

Position Title: Marketing Manager, Media and Promotions

Department: Sales and Marketing

Classification: Exempt                                                                                                     

Direct Report: Vice President of Sales and Marketing

Position Summary

The Marketing Manager, Media and Promotions contributes to the success of Mississippi Aquarium and its financial sustainability by raising awareness through paid media placement. Paid media is an essential component of the Aquarium’s revenue growth and includes digital, traditional and OOH media. This position is responsible for the development and execution of an effective media plan and budget specifically tailored for each channel and the creation of media promotion.

THE IDEAL CANDIDATE WILL

  • Share a passion for the mission of Mississippi Aquarium
  • Embrace a spirit of conservation and education and strive to be a good steward of the community
  • Enjoy working in a team environment and collaborating with team members from all departments
  • Create unique and effective media campaigns

Position Attributes

  • Consistently looking forward, focused, ready to listen
  • A heart for service, always willing to provide support to fellow team members
  • Make important and tough decisions with resilience and grace
  • Communicate a strategy well, oversee execution, and celebrate results
  • Highly organized self-starter maintaining high standards
  • Have an awareness and interest in the conservation of aquatic environments and their inhabitants
  • Innovative, creative thinker; not afraid to propose something new and inspire others to do the same
  • Proactive in finding solutions, productive, and efficient

Qualifications

  • Bachelor’s degree in marketing, communications or design
  • Minimum 5 years of marketing experience with an emphasis in media and design
  • Exceptional organization skills
  • Attention to detail with strong verbal, writing and editing skills
  • Ability to perform work accurately and thoroughly
  • Ability to effectively build relationships with clients and colleagues
  • Ability to effectively present information publicly
  • Ability to accept responsibility and account for his/her actions
  • Knowledge of media channels
  • Flexible work schedule including weekends, evenings and holidays
  • Ability to travel
  • Ability to maintain a high level of professionalism, standards, integrity and confidentiality
  • Proficiency with Microsoft Office products and Adobe Creative Suite

Essential functions of this job described may be subject to change at any time due to reasonable accommodation or other reasons. 

Responsibilities

  • Analyze media research and create an effective media strategy
  • Establish and monitor performance benchmarks and media cost
  • Evaluate media efforts results and prepare measures of success
  • Recommend marketing management on media policies development for maximum effectiveness
  • Collaborate with all departments to optimize investment return for advertising management and media planning
  • Research and remain updated on latest media trends
  • Identify opportunities and evolving issues and interpret new technologies along with consumer reaction
  • Develop detailed understanding of media measurement as well as evaluation standards
  • Manage and maintain media budgets, negotiate trade agreements, implement authorized plans, media payments and purchase orders
  • Collaborate with business and media partners to create media promotions to include media, POS, contests and grass roots marketing
  • Ensure approve payment invoices and advertising billing; work with suppliers for billing issues and dispute resolution
  • Manage entire media budge activities, maintain precise spending estimates and update as required
  • Coordinate media promotions to include documentaries and special broadcasts
  • Write creative copy for commercials and advertisements
  • Create graphics for advertisements as needed

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Team Requirements

  • Safety and Security - All Team Members are required to adhere to all Mississippi Aquarium safety and security standards.
  • Attendance & Appearance - To maximize the guest’s experience, all Team Members are required to adhere to Mississippi Aquarium standard operating procedures regarding attendance and dress code policies as it relates to individual job functionality.
  • Sales & Guest Services - Our forward-thinking business model requires listening and understanding the needs of our guests both internal and external.  To that end, we must always be focused on the guest experience which is the key driver for return guest visitation and increased sales.
  • Team Partnership - All Team Members are focused on supporting each other to complete the guest experience.  Therefore, supporting, facilitating, and participating in activities that promote team effectiveness is vital to our Organization.

Physical Demands & Work Environment

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell.  The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the
duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually moderate.

resume@msaquarium.org