Marketing Manager, Creative and Graphic Design

resume@msaquarium.org
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Position Description

Position Title: Marketing Manager, Creative and Graphic Design

Department: Sales and Marketing

Classification: Exempt                                                                                                                                                                                                                                                                                                                                  

Direct Report: Vice President, Sales and Marketing

Position Summary

The Marketing Manager, Creative and Graphic Design contributes to the success of Mississippi Aquarium and its financial sustainability by raising awareness through integrated marketing campaigns, marketing collateral and creative content for print, digital communications and advertising. The position will collaborate with all departments to ensure creative content is consistent with Aquarium branding.

Position Attributes

THE IDEAL CANDIDATE WILL

  • Embrace a spirit of conservation and education and strive to be a good steward of the community
  • Enjoy working in a team environment and collaborating with team members from all departments
  • Engage and build our audience with creative and captivating design

Qualifications

  • Bachelor’s degree in graphic design or marketing with certificate in graphic design
  • Minimum of 3 years of integrated marketing campaign design experience
  • Experience in photography, video production and editing and graphics production within the Adobe Creative Suite required to create visual designs that clearly communicate messaging and calls to action for distinct audiences
  • Organize and prioritize work to meet deadlines
  • Ability to develop good working relationships with vendors
  • Attention to details with strong verbal, writing, editing and communication skills
  • Ability to accept responsibility and account for his/her actions
  • Ability to work under limited supervision, both independently and in a team environment
  • Flexible work schedule including nights, weekends and travel
  • Ability to maintain a high level of professionalism, standards, integrity and confidentiality

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employer for this job. Duties, responsibilities and activities may change at any time with or without notice.

Responsibilities

  • Create concept, look, feel and design direction of all integrated marketing communications and materials consistent with the Aquarium’s brand, messaging and mission
  • Design, develop and produce all marketing visual materials including, but not limited to brochures, outdoor, event collateral, facility guides, sales kits, advertising, video, digital and on-line graphics: develop new identities for large and special events as needed
  • Collaborate with all departments to ensure brand and design consistency across all environmental, digital and external communications
  • Collect, format and organize all marketing assets including, but not limited to images and videos
  • Schedule photo shoots to ensure the Aquarium has up to date images of experiences, programs, exhibits and events; coordinate with all departments to create shot list and work with the photographer to capture images that will work across multiple platforms to maximize photography budget
  • Meet and collaborate with all departments to generate creative initiatives to increase brand and event awareness; create a cohesive look to Aquarium messaging across all departments to ensure what the audience sees outside of our campus accurately reflects what they will experience on campus
  • Attend marketing and department meetings as needed
  • Assist in coordinating, fulfilling and distributing on-site and off-site marketing promotions and signage
  • Responsible for developing efficient production schedules
  • Provide input to the Vice President, Sales and Marketing on concepts for consumer advertising and brand campaign; continually evaluate design and production trends; update and incorporate as needed
  • Responsible for creative budgets, bid solicitation and cost oversight for all collateral production
  • Support digital marketing efforts with designs, photographs and illustrated graphics
  • Oversee creative marketing interns and volunteers as needed
  • Assist with other marketing projects as needed

Team Requirements

  • Safety & Security - All Team Members are required to adhere to all Mississippi Aquarium safety and security standards.
  • Attendance & Appearance - To maximize the guest’s experience, all Team Members are required to adhere to Mississippi Aquarium standard operating procedures regarding attendance and dress code policies as it relates to individual job functionality.
  • Sales & Guest Services - Our forward-thinking business model requires listening and understanding the needs of our guests both internal and external.  To that end, we must always be focused on the guest experience which is the key driver for return guest visitation and increased sales.
  • Team Partnership - All Team Members are focused on supporting each other to complete the guest experience.  Therefore, supporting, facilitating, and participating in activities that promote team effectiveness is vital to our Organization.

Physical Demands & Work Environment

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 60 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.

resume@msaquarium.org