Position Title: Digital Marketing Specialist
Department: Sales and Marketing
The Sales and Marketing Department contributes to the overall success of Mississippi Aquarium and its financial sustainability by creating brand awareness and positive public image while adhering to the mission, vision, and brand standards to generate increased attendance. This is accomplished by developing sales, marketing, and advertising strategies through a planning process that aligns with the Aquarium's sales, marketing, and communications goals and objectives. The department consists of the ticketing, event services, sales, and marketing teams.
The Digital Marketing Specialist works as a part of Mississippi Aquarium's Sales and Marketing Department to support its strategic digital marketing goals. The position is responsible for maintaining the Aquarium's digital marketing platforms, including but not limited to the website, social media accounts, and email automation. The position supports sales, marketing, and communications by extracting data from these and other platforms to analyze and track web and social media analytics, making recommendations that support goals, and maximizing digital platforms with a strong focus on engagement, growth, retention, and ROI. This position will collaborate with all departments to create meaningful content that supports the Aquarium's brand. Additionally, this position will assist with other marketing efforts as needed, including writing, and editing stories, photographing events, monitoring media, creating digital marketing materials, and distributing content.
The Ideal Candidate
This person must be an analytical, creative and strategic thinker that works well in a team environment, takes direction, and manages projects with limited supervision.
This person must interact directly and collaborate with the Vice President of Sales and Marketing, the sales and marketing team, senior management, Guest Experience, and Animal Care staff throughout the Aquarium.
Under general supervision, the employee is required to exercise reasonable initiative and independent judgment in performing work assignments.
Website Content, Maintenance and Quality Assurance:
Analytics and Data Management:
Other duties as assigned.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb
stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.